What can you do with a marketing degree? Your career guide
From the adverts you see on social media to the branding on your favourite products, marketing is present in most aspects of life. With technology and consumer trends evolving quickly, marketing has become one of the most versatile and in-demand career fields in the world.
This guide explores what you can do with a marketing degree, from high-level leadership positions to creative content roles. You’ll learn about the skills you’ll develop, the industries you could work in, and how studying at Kingston University International Study Centre can set you up for success.
Why choose a marketing degree?
A marketing degree is much more than learning how to sell products – it’s about understanding people, markets, and strategies that drive growth. As a student, you’ll develop a blend of creative, analytical, and strategic skills that can be applied to almost any industry.
You will learn how to analyse consumer behaviour, giving you insight into what motivates people to make purchasing decisions. You will also develop skills in creating marketing strategies, enabling you to plan campaigns that meet specific business goals.
Brand management is another key area of study, where you will explore how to build and maintain a strong brand identity. In addition, you will become confident in using data analytics to measure performance and make informed marketing decisions.
Finally, you will gain hands-on experience with digital marketing tools, from Google Ads to social media scheduling platforms, giving you the technical knowledge employers are looking for.
With these skills, your marketing career path could take you into advertising, PR, digital media, e-commerce, or even entrepreneurship.
Top careers in marketing
If you are still wondering, ‘What can you do with a marketing degree? or ‘Is marketing a good career?’, we have the answers for you! Here are some of the most popular and rewarding careers in marketing:
1. Director of Marketing
The Director of Marketing is a senior position that involves being responsible for all marketing activities and operations. Typically, a Director of Marketing will manage teams to align on campaigns and reach business goals through marketing strategies and a deep understanding brand direction.
The national average salary for a Director of Marketing is £69,217 per year (Indeed 2025).
2. Product Marketing Manager
Product Marketing Managers are responsible for building campaigns and messaging for products. The responsibilities of a Product Marketing Manager include coordinating product launches, developing a brand’s messaging for specific target audiences and analysing competitor marketing to build better strategies.
The national average salary for a Product Marketing Manager is £54,273 per year (Indeed 2025).
3. Brand Marketing Manager
A Brand Marketing Manager is responsible for helping clients or their employer plan, strategise and execute marketing campaigns. Their main goals are to ensure consistency across all marketing and advertising efforts and create storytelling campaigns.
The national average salary for a Brand Marketing Manager is £38,146 per year (Indeed 2025).
4. E-commerce Manager
An E-commerce Manager manages digital storefronts and develops online sales strategies. They use analytics to optimise conversion rates and customer experience by developing an understanding of customer shopping trends.
The national average salary for an E-commerce Manager is £38,338 per year (Indeed 2025).
5. Social Media Manager
Social Media Managers run social media channels for a brand or client. They create posting schedules, develop and execute social media strategies and analyse performance and engagement to build communities and followers.
The national average salary for a Social Media Manager is £32,255 per year (Indeed 2025).
6. Content Marketer
A Content Marketer uses search engine optimisation (SEO) and storytelling to drive audience engagement. The day-to-day tasks for this role include producing high-quality content for blogs, videos and social platforms, researching SEO keywords, editing content and creating editorial calendars.
The national average salary for a Content Marketer is £31,260 per year (Indeed 2025).
How to succeed in a career in marketing
Now that you know some of the best careers in marketing, it’s time to find out how you can achieve success. Your marketing career path is yours to shape and with the right preparation you can take it in any direction you choose.
1. Gain hands-on experience
Gaining hands-on experience is essential for building your career. Completing an internship will give you the opportunity to apply what you have learned in real-world situations. This experience will also help you develop a portfolio of work that will impress potential employers.
2. Develop in-demand skills
The marketing industry changes rapidly, so it’s important to keep your skills up to date. You can stay competitive by learning about the latest developments in AI-driven marketing, search engine optimisation (SEO), and advanced data analytics. Taking online courses or attending industry workshops can help you continuously improve your expertise.
3. Network & build connections
Building a strong professional network can open doors to new opportunities. You can meet industry professionals by attending conferences, joining networking events, and engaging in marketing-related discussions on LinkedIn and other platforms.
4. Get certified
Professional certifications can give you an advantage in the job market. Popular options include Google Analytics, Facebook Blueprint and HubSpot Inbound Marketing. You might also consider specialist certifications in UX design, influencer marketing, or content strategy to expand your career options.
Study marketing at Kingston University
Kingston University London is ranked in the top 60 universities in the UK (The Guardian University Guide 2025) and is one of the most diverse and multicultural universities in the country, with students from more than 140 nations.
Begin your journey at Kingston University International Study Centre and get expert university preparation with a pathway programme. Boost your English language and academic skills while settling into life in the UK.
If you are not quite ready to begin your undergraduate degree and would benefit from extra English language and academic support, the International Foundation Year in International Business, Economics and Accounting is the perfect choice. The programme will prepare you to progress to the first year of your degree at Kingston University once you have achieved the required grades.
For those ready for their undergraduate degree, the International Year One in Marketing and Advertising is your starting point. With academic and English language development alongside boosting your subject knowledge, the programme is equivalent to the first year of your degree. Completing the programme with the required grades allows you to progress to the second year of your undergraduate degree at Kingston University.
If you want to pursue a postgraduate degree in marketing, but would benefit from extra preparation, the Pre-Masters Programme in Business and Management builds on your existing undergraduate knowledge. Core modules in English language and academic skills development help prepare you for your Masters degree at Kingston University.
Discover the entry requirements, fees and visa information for a marketing-related pathway programme at Kingston University International Study Centre.
FAQs
Is a marketing job a good career?
Yes, marketing is a rewarding career with diverse opportunities, high earning potential, and strong demand in various industries. It allows for creativity, strategic thinking, and career growth.
Why is it important to study marketing?
Studying marketing helps you understand consumer behaviour, develop business strategies, and create compelling campaigns that drive business success. It is essential for companies looking to grow and compete effectively.
Is marketing in demand in the UK?
Yes, marketing is in high demand in the UK, especially in digital marketing, e-commerce, and data-driven marketing roles. Businesses are increasingly investing in marketing professionals to stay competitive in the digital era.