International Year One in Business Management

Organisations and People explores how individuals, groups and organisations interact, and why understanding people is essential for effective management and organisational success. Students will examine the core principles of organisational behaviour and the role of human resource management in shaping a positive, productive work environment. In a business landscape increasingly influenced by AI and technological change, the module emphasises relationship-building, a service mindset, and the need to support wellbeing and collaboration in professional settings.

Learning is grounded in practical, real-world experiences through live briefs, case studies and role-based activities. Students will develop key employability and personal skills, including communication, teamwork, cultural awareness, and reflective practice. Alongside academic concepts, they will engage with Future Skills development and create an e-portfolio to showcase strengths and career-readiness. By the end of the module, students will be able to apply organisational behaviour theories and HR planning concepts to workplace challenges and contribute to achieving organisational goals.

Marketing and Sales introduces students to essential marketing principles and how they are applied in today’s digitally driven business environment. Beginning with core concepts such as customer value, buyer behaviour, segmentation and the marketing mix, students will develop the analytical skills needed to assess markets and plan basic marketing activities. The module then explores the evolution of marketing and sales in the digital era, considering how technology has transformed customer interactions, communication channels and commercial relationships.

Students will apply their learning through real-world cases, role-play and practical exercises that develop their ability to design simple digital campaign elements, create brand messaging and deliver persuasive marketing and sales presentations. By combining foundational theory with hands-on practice, the module equips students with commercial awareness and essential communication skills needed for professional roles in marketing, digital communication or sales.

Global Business Environments module introduces students to the external environment in which businesses and organisations operate, highlighting how economic, social, technological, and competitive forces shape organisational structures and behaviour. As future managers, students will develop the skills to analyse how industries evolve, how organisations measure success, and how individuals and teams adapt within different business contexts. Throughout the module, students will explore contemporary business cases and examples to understand the complexity of the business ecosystem and the realities of organisational performance.

Students will learn key economic concepts, business models, and influences on management decision-making, including supply chains, market structures, labour dynamics, and corporate responsibility. With a strong focus on developing commercial, financial and critical thinking skills, the module equips students to research, compare and evaluate organisations across sectors and global markets. By the end of their learning, students will be able to describe major environmental influences on business and communicate insights through a range of applied, real-world assessment formats.

Data and Technology in Business explores the transformative role of information technology and data analytics in modern business, focusing on how digital tools support decision-making, enhance customer interactions, and shape business strategies. Students will gain an understanding of analytical techniques, the effective use of business software, and the interdependence of IT and analytics in driving business performance. The module adopts a problem-centric approach, applying analytical methods to real-world business scenarios while developing employability skills such as digital literacy, communication, organisation, and teamwork.

Through hands-on exercises and software practice, including spreadsheet and database applications, students will learn to collect, analyse, and present business data effectively. Key topics include fundamental analytical methods, ethical considerations in technology use, the impact of digital innovation on operations and strategy, and emerging technological trends. By the end of the module, students will be able to identify digital solutions to business challenges, use data-driven approaches to improve business functions, and communicate insights using appropriate digital tools.

Academic English Skills aims to provide thorough training in the language and related academic skills which will enable international students to best achieve their academic potential at university. Our Academic English programme is validated by UK ENIC, the UK government agency responsible for providing information and expert opinion on qualifications and skills worldwide.

You will develop awareness and competency in a range of language-related academic skills, including the processes of academic writing, effective and extensive reading strategies, effective participation in seminars and delivery of presentations, and listening to and recording information effectively from lectures. You will also develop the accuracy and range of written and spoken language required to use language effectively and appropriately, with clarity and confidence in an academic context.

Alongside your classes, your studies will be supported by an online learning platform, providing you with a range of tasks and activities specifically designed to develop and extend your language and academic skills outside the classroom and to give you more control over your own learning.